Chelsea is the founder of Kōv Essentials - a fashionable yet functional hair accessory brand. Kōv bridges the gap between aesthetics and functionality by curating accessories that work for all hair types. We chatted with Chelsea to talk about her inspiration for the business, typical day in the office, and self-care tips!
What inspired you to start your business?
I noticed a gap in the market - there were no hair clip brands that prioritized both style and functionality. We created a solution-based product, which is why I think so many individuals resonated with our brand.
What does a typical day look like?
Can honestly say each and every day is different. Recently, my days have been spent onboarding new staff, cooperating with accountants for our YE filings, communicating with our production manager on new collection samples, and planning the creative assets behind upcoming launches.
What problem did you want to solve with your business?
Prior to Kōv Essentials, hair clips were made with type1 plastic, didn’t prioritize inclusivity, and weren’t the most stylish. We decided to create products that prioritized all 3.
How do you deal with pressure or stressful situations?
I tend to internalize my stress in efforts to not impact those around me. This results in minimal sleep, barely any personal time (working crazy hours), and poor moods. When I’m able to realize how these stressors are impacting my daily life, I like to take a step back and create a schedule so I can confidently reduce my workload + create time to focus on what’s most important.
What are you passionate about?
The environment - I think our society is at a turning point where we have to act now to make a difference for our future. I believe all brands have a responsibility to act consciously.
What does self-care mean to you?
Turning off notifications, putting my phone away, and spending quality time with friends and family or sitting back and watching my favourite show (Bachelor or Kardashians). Allowing yourself time to reset is the best way to avoid burnout (which business owners often face with our do-it-all mentality).
How do you implement self-care in your daily routine?
I try to go to the gym 3-4 days/week (if my schedule allows it), cook myself healthy + nutritious dinners, and as a shopaholic, self-care means treating myself every now & then (whether it be clothing, accessories, home decor, etc.)
Who or what inspires you the most?
My parents! They own a business together (20+ years) and are the hardest working people I know.
Any self-care tips or advice?
Taking time to yourself will allow you to prioritize what’s important in the future. Burnout doesn’t benefit anybody.